Samsung launches world's first curved screen smartphone called"Samsung galaxy Round"

Roll effect on GALAXY ROUND

Samsung Electronics, the world's best-selling smartphone maker, has launched a handset with a curved display screen.

Samsung said the curved screen will help users navigate the phone better

The company's hoping that curved displays will open up possibilities for bendable designs that could eventually transform the high-end smartphone market. 

Under the hood, we’re looking at a very capable device. Notable specs from the Samsung Galaxy Round include:

• 5.7-inch 1080p OLED curved display

• 2.3GHz Exynos quad-core processor

• 3GB RAM

• 13MP camera

• 2,800mAh battery

• 7.9mm thick, 154g

• Android 4.3 Jelly Bean

So what separates the Galaxy Round from one of Samsung’s other “flat” offerings? Aside from giving the Korean manufacturer the pleasure of claiming “firsts”, Samsung has also tweaked their Touch Wiz/Nautre UX software to feature a UI that is better suited for the Round. This is done in a variety of visual changes to make things appear “rounder” on the device, as well as featuring something Samsung is calling “Round Interactions”.

Tilting the phone while on a flat surface will allow users to quickly peak at the time and notifications on the device, something that sounds neat, but not as intuitive as LG’s knock feature found on the LG G2. Samsung has also added the “Round Interactions” into their other apps like music and photo apps, although it’s unclear how it will be implemented.

The Galaxy Round will initially be launched only in South Korea. The firm gave no indication of its plans for a global launch.