The first Ubuntu phone arrives next week, but there's a catch

It's been a long time coming, but finally Canonical is ready to release its first Ubuntu phone. After teaming up with Meizu and BQ almost a year ago, we're getting a (sort of) new handset from the latter; it's actually a repurposed version of its Aquaris E4.5, a mid-range smartphone that normally ships with Android. The new "Ubuntu Edition" keeps all of the same hardware, which is nothing to write home about. It has a 4.5-inch, 540x960 resolution display, a 1.3GHz quad-core MediaTek Cortex A7 processor, 1GB of RAM and 8GB of internal storage. For shutterbugs, there's also a 8-megapixel rear-facing camera and a 5-megapixel snapper on the front. At €169.90 ($195), the specs are pretty unremarkable.

Where Canonical and BQ are hoping to break the mould is with their software and sales strategy. Taking a page from the playbook of Chinese firms such as Xiaomi, the first Ubuntu handset will be sold, at least to begin with, through a series of online flash sales. The first of these is next week and a handful of European carriers will be offering special SIM bundles to early adopters. But here's the bad news: BQ currently has no plans to sell the phone outside of Europe. Canonical has stressed that it's still "actively working on a US device strategy" and that its flash sales are a deliberate move to target early adopters.